Responsibilities:

1. Campaign Management:
2. Plan, execute, and update integrated digital strategies and PPC campaigns, including paid search, paid social, video, display advertising, and other programmatic platforms.
3. Manage campaign optimization by analyzing performance data, running hypothesis-based tests, and evaluating outcomes to enhance effectiveness.
4. Perform keyword research for discovery and expansion.
5. Ensure proper website tagging and tracking implementation.
6. Client Support and Collaboration:
7. Address client requests for ad updates, mockups, questions, and concerns promptly.
8. Engage and collaborate with project managers, clients, sales teams, and management to set a strategic direction.
9. Perform competitive analysis and research new opportunities that support client growth.
10. Performance Analysis and Reporting:
11. Assess the return on investment for various digital media campaigns and provide recommendations for future improvements to achieve client’s business goals.
12. Determine how the allocated budget should be distributed across different digital channels and campaigns to optimize reach and performance.
13. Deliver monthly reporting for clients and internal use, including campaign KPIs, insights, and recommendations.
14. Specialized PPC Management:
15. Handle PPC campaigns for up to 10-15 projects initially, conducting weekly checks on budget pacing, conversion tracking, and performance.
16. Deliver monthly performance reports as required by clients. The number of projects may vary depending on team capacity and project scale.
17. Innovation and Research:
18. Work independently and collaboratively to brainstorm new and innovative growth strategies.
19. Research and stay up-to-date on digital tools, trends, and best practices.
20. Other Duties:
21. Set up accounts and analytics for Meta and Google Ads Accounts.
22. Perform other related duties as required.

Qualifications:

• Proven experience in managing digital marketing campaigns, including PPC, social media, and programmatic advertising.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in tools such as Google Ads, Meta Ads Manager, and analytics platforms.
• Excellent communication and collaboration skills.
• Ability to multitask and prioritize in a fast-paced environment.

Our Benefits:

• Paid Time Off:
• Start with 15 days of paid time off, increasing to 25 days with tenure.
• Includes a paid holiday for your birthday.
• Extra Long Weekends:
• Receive an extra paid day off for each statutory holiday, creating a 4-day weekend.
• If the holiday falls on a Friday or Saturday, take the adjacent business day off for a longer break.
• Extended Paid Holiday Break:
• Enjoy paid time off from Christmas Eve through New Year’s to relax and recharge.
• Wellness Credit:
• Support your health and well-being with a benefit that grows over time, reaching up to $500 annually.
• Team Bonding Credit:
• Strengthen connections through engaging team activities that foster collaboration and community.
• Meal & Digital Credits:
• Receive credits for team meals, phone bills, and internet bills to support productivity.
• Maternal & Parental Leave Top-Up:
• Access financial support to embrace this new chapter with peace of mind for you and your growing family.
• MatterApp Rewards:
• Earn redeemable coins for recognition of outstanding work, attributes, and contributions.
• Comprehensive Health & Dental Coverage:
• Full medical, dental, and vision benefits for you and your family.
• Professional Development Opportunities:
• Advance your career with structured growth plans, workshops, and reimbursements for certifications or courses.
• Remote-First Flexibility:
• Work remotely (for most roles) with home office support for productivity and comfort.
• Referral Bonus:
• Earn rewards for referring excellent colleagues.