Bilingual Media Manager (English-Chinese)

remote
Vancouver, British Columbia, Canada .
full-time . November 15, 2023

Description

PLEASE NOTE: The candidate must be located in the Lower Mainland of British Columbia.

ABOUT THE COMPANY

Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. We're proud to be certified as a Great Place to Work®!

JOB OVERVIEW

The Bilingual Media Manager is our point of contact for all things media. You keep up with and get ahead of the ever-changing media landscape. Working closely with our Account Services team, you implement successful campaigns by strategizing on media plans, negotiating media buys, and having a roster of vendors who trust you and our company. Rather than finding comfort in only ticking off tasks, you want to shake things up for the better and lay down the foundation for a strong media team. You're ambitious, why wait for things to happen when you can be part of the solution?

RESPONSIBILITIES

Team & People Management

Management, leadership, and overall accountability for a team of 2-3 direct reports at various levels of experience and responsibility
Management of and reporting on department scorecards, and rectifying situations where metrics are constantly lagging behind goals
Build strong working relationships within and across functional teams
Conduct bi-weekly 1:1’s with direct reports and coaching / providing direct feedback to encourage professional growth, while also acting as emotional support when required
Conduct quarterly performance reviews with all direct reports providing clear feedback and action steps for incremental improvement, based on the People Analyzer and GWC frameworks
Summarize key findings, feedback, and action plans regarding individuals on the team for the Director of Campaign Operations
Exercising sound judgment in conflict resolution and escalating issues appropriately

Process Management & Administration

Maintain and organize media data and inventory including media channels, media kits, discounts, mark-ups, vendor notes, and ad specifications (sizes, file types, creative deadlines etc.)
Keep our internal databases and teams up to date on new or adjusted media opportunities
Lead the development of templates for media research, planning, execution, and reporting
Identify, evaluate, and manage the implementation of new software / tools to enhance internal media processes and planning capabilities
Flag process issues within and across functional teams, and collaboratively identifying and implementing solutions alongside leadership and other team managers
Establish reasonable turnaround times for various departmental deliverables and using judgment to prioritize / de-prioritize assignments when necessary
Maintain clear records of channel spends, discounts, revenue, and overall profitability of the department

Media Research, Planning & Strategy

Monitor and stay on top of media trends for all outlets including digital direct, print, broadcast, OOH, and bilingual social media (including RED and WeChat)
Identify new media opportunities, partnerships, and technologies to grow our current services
Desktop research, as well as working with industry partners to conduct ad hoc media and/or audience (demographic and psychographic) research
Collaborate directly with key clients and Account Managers to create media plans
Define media scope, budgets, and establish timelines/deadlines
Conduct client research, analyze target audience, media strategy, and identify appropriate media placement and advertising opportunities
Prepare and format client-facing media plans (work with external designers as needed)
Manage and assign all media deliverables, vendor communications, submission of booking orders, and other technical media tasks as required (e.g. ad trafficking)
Prepare and create client-facing media research and planning deliverables for proposals, pitch decks, and reports
Lead presentation of media deliverables to key clients and other stakeholders during campaign and regular meetings
Perform quality checks of media campaign deliverables for the team as required

Media Execution & Reporting

Manage the team in executing against media buys and updating administrative tracking sheets related to media bookings, PO’s, contracts, payments, etc.
Design and manage the process for extracting and summarizing performance data from third-party platforms and media vendors
Ensure accurate visualizations of media performance data via Looker Studio (formerly Google Data Studio) and spearheading updates to data collection templates
Compile client-facing media reports highlighting quantitative results, qualitative analyses, and overall campaign takeaways for key clients
Continuously assess the success of media advertising plans and campaigns based on industry benchmarks, and establishing those benchmarks where necessary

Vendor Management

Build and maintain effective relationships with both English and ethnic vendors through strong interpersonal and negotiation skills
Attend regular vendor meetings in the BC lower mainland area
Provide guidance for the team in prioritizing the development of media vendors, based on the agency’s business priorities
Communicate and coordinate with vendors for all media-related actions (from negotiating pricing to booking placements, and troubleshooting issues)
Drive negotiations for media packages, costs, and booking and creative submission deadlines for both English and Chinese media buys (social, digital direct, print, broadcast, OOH, etc) and secure desired placements in a timely manner
Responsible for managing vendor contracts and yearly, or periodic, renewals
Liaise with Finance to ensure that all media invoices, discrepancies, and billings are inputted, cleared, and issued in a timely fashion
Work with vendors to brainstorm and execute innovative placements or formats

*Perform other related duties as required

THE IDEAL CANDIDATE

As a highly-analytical media planner, in-depth knowledge of market research and target audiences is essential. Your confidence in forming strong relationships and partnerships comes from your experience dealing with different external stakeholders. To succeed in this role, the ideal candidate will be a skilled communicator and decision-maker who can work effectively within a team environment.

Qualifications

Bachelor’s degree in marketing or relevant field
A minimum of 3 years of experience working in media or similar role — either in-house or with an agency
Media experience from BC lower mainland
Be able to meet vendors regularly in BC lower mainland
Demonstrable experience with building effective media campaigns
Advance knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts
Excellent knowledge of analytics tools and campaign evaluation metrics

Technical Skills

Digital marketing knowledge (Google Ads, Facebook and Instagram, Programmatic Ads)
Intermediate spreadsheet skills in Excel and/or Google Sheets for reporting, data visualization and ad-hoc analysis
Excellent writing skills
English and Chinese fluency is required. Mandarin is preferred.
Excellent email etiquette
Comfortable with remote work tools and ability to learn systems quickly (ClickUp, Notion, Google Suite, Slack, Zoom, etc.)

Soft Skills

Process-driven
Very strong attention to detail
Excellent time management skills
Exceptional presentation skills
Ability to influence and negotiate effectively
Strong analytical skills and results-oriented

Bonus Points:

Client service experience
Knowledge of the local real estate market
Understanding of small business culture

Be a part of our team and enjoy:

Great health benefits — which includes dental care, extended health care, vision care, and wellness credits
Paid time off — work-life balance is important to us! Work hard and take the time to recharge and relax
Casual, remote-first work environment — we dress casual, collaborate a lot, and share a love for furry friends
Career development opportunities — we push each other to be better and grow together, whether it's enrolling you in professional development courses or attending a webinar together!
UberEats credits — we're all foodies

DISCLAIMERS

Must be legally entitled to work according to the relevant provincial/territorial legislation and regulations. Only candidates selected for an interview will be contacted. We thank all those who apply and look forward to welcoming a new member to the Periphery team.

Compensation

$65,000.00 - $80,000.00 per year

Know someone who would be a perfect fit? Let them know!