Multichannel Advertising Copywriter (English/Chinese)

remote
Vancouver, British Columbia, Canada .
full-time . July 12, 2024

Description

NOTE: This position is for a 13-month maternity leave coverage with the possibility of transitioning to a permanent role. At the end of the coverage period, we will work with you to assess the next steps.

About the Company:

Periphery Digital Inc. is a fast-paced, multilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth. We are passionate about delivering exceptional results and building lasting relationships with our clients. Our team is dynamic, collaborative, and always striving for excellence.We're proud to be certified as a Great Place to Work®!

Position Overview:

We are looking for a talented and creative Bilingual Multichannel Advertising Copywriter(English /Chinese) to join our team. The ideal candidate will have a knack for crafting compelling copy that drives engagement and conversion across various platforms including digital, print, OOH, radio, Wechat and Little Red Book . As a Multichannel Advertising Copywriter, you will collaborate with our project management, media, marketing and creative teams to develop persuasive and impactful content for our clients' advertising campaigns.

Responsibilities

Create engaging and persuasive copy for advertising campaigns, including display ads, social media ads, email marketing, PPC ads, print ads, OOH ads, radio ads, WeChat and Little Red Book etc.
Collaborate with our team of designing, digital marketing, and media to develop content concepts and strategies that align with client objectives and target audience preferences.
Conduct thorough research to understand target audiences and industry trends, ensuring copy is relevant and impactful.
Edit and proofread copy to ensure accuracy, clarity, and consistency in tone and style.
Work closely with designers and other creatives to ensure cohesive and effective ad campaigns.
Understand production process and ensure all content deliverables are met on time and completed with high quality and on brand
Monitor and analyze own and competitor’s performance of advertising campaigns, making data-driven adjustments to optimize results.
Stay up-to-date with industry best practices and emerging trends in advertising and copywriting.
Be familiar with Chinese social media platforms like WeChat and Little Red Book.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Proven experience as a copywriter, preferably in a digital advertising or marketing agency setting.
Strong portfolio showcasing a range of digital advertising copy.
Excellent writing, editing, and proofreading skills.
Ability to create compelling and persuasive content that drives engagement and conversion.
Strong research skills and the ability to quickly understand different industries and target audiences.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Strong conceptual thinking and creative problem-solving abilities.
Strong attention to detail and commitment to delivering high-quality work.
Strong writing, editing and proofreading skills in Chinese (both simplified and traditional Chinese) is an asset.

Benefits:

Company events
Dental care
Vision Care
Extended health care
Paid time off
Extra long weekend
Phone/meal credit

Periphery Digital Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Compensation

$50,000.00 - $60,000.00 per year

Know someone who would be a perfect fit? Let them know!