Senior Media Strategist (Chinese - English)

remote
Vancouver, British Columbia, Canada .
full-time . January 16, 2024

Description

PLEASE NOTE: The candidate must be located in the Lower Mainland of British Columbia.

ABOUT THE COMPANY

Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. We're proud to be certified as a Great Place to Work®!

JOB OVERVIEW

The Senior Media Strategist implements successful campaigns by strategizing on media plans, negotiating media buys, and having a roster of vendors who trust you and our company. The successful candidate has extensive experience with both traditional media (bus wrap, print, TV, radio, etc.) and digital media (programmatic, Google, Facebook, Instagram, etc.).

RESPONSIBILITIES

Media Research & Strategy

Monitor and stay on top of media trends for all outlets including digital direct, print, broadcast, OOH, and bilingual social media (including RED and WeChat)
Identify new media opportunities, partnerships, and technologies to grow our current services
Desktop research, as well as working with industry partners to conduct media and audience (demographic and psychographic) research
Collaborate with the Account, Content, Digital team to explore and identify different ways to integrate media into marketing strategies in North-America and overseas
Create and present client facing deliverables pertaining to paid growth strategy for proposals, pitch decks, and reports

Media Planning and Buying

Collaborate directly with key clients and Account Managers to create media plans
Define media scope, budgets, and establish timelines/deadlines
Conduct client research, analyze target audience, media strategy, and identify appropriate media placement and advertising opportunities
Work with external vendors to obtain media proposals whenever necessary
Prepare and present client-facing media plans, strategy notes, and other support deliverables (ie: visuals)
Lead presentation of media deliverables to key clients and other stakeholders during initial sales and regular meetings
Coordinate with external vendors to negotiate timelines, costs, and secure desired media placements in a timely manner
Issue POs for all client and company media placements

Media Reporting

Compile client-facing media reports highlighting quantitative results, qualitative analyses, and overall campaign takeaways for key clients
Continuously assess the success of media advertising plans and campaigns based on industry benchmarks, and establishing those benchmarks where necessary

Vendor Management

Build and maintain effective relationships with both English and Ethnic vendors through strong interpersonal and negotiation skills
Develop and continue to grow our roster of influencers and KOLs
Communicate and coordinate with vendors for all media-related actions (from negotiating pricing to booking placements, and troubleshooting issues) such as:
Submission Deadlines
Creative Specs
Cancellation Policies
Pushing/Cancellation of placements
Contracts
Ensure that all media invoices, discrepancies, and billings are inputted, cleared, and issued in a timely fashion
With guidance from the department head, negotiate vendor costs, contracts, and packages for yearly, or periodic renewals
Liaise with Finance to ensure that all media invoices, discrepancies, and billings are inputted, cleared, and issued in a timely fashion
Work with vendors to brainstorm and execute innovative placements or formats
Stay up to date with latest offerings, vendor promotions, and pricing updates

Process and Administration

Maintain and organize media inventory including media kits, pricing, vendor notes, and ad-specifications (sizes, file types, creative deadlines etc.)
Manage and update media admin tracking sheets related to bookings, POs, contracts, payments, etc.
Optimize and continuously improve upon existing processes to improve efficiency

Chinese Marketing

Register and renew WeChat and RED official accounts for clients
Maintain an expert knowledge of Chinese marketing platforms including WeChat and RED
Develop paid growth strategies and identify partnership opportunities

Industry Knowledge

Develop a firm understanding of the client's industry, brand, marketing strategy, and challenges.
Demonstrate in-depth knowledge of Periphery's services and processes
Stay up to date with emerging trends and technologies within the Chinese market, as well as digital and traditional paid media opportunities in North America
Maintain a high level of understanding in digital marketing platforms such as Google Display Network, Facebook, Instagram, Programmatic, WeChat etc.
Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; and participating in professional organizations

*Perform other related duties as required

THE IDEAL CANDIDATE

The ideal candidate is a highly coachable individual who displays significant intellectual curiosity, a history of professional accountability, and a team-first mentality. You also encompass the following knowledge and capabilities:

Qualifications

Bachelor’s degree in marketing or relevant field
A minimum of 2-3 years of experience working in media or similar role — either in-house or with an agency
Media experience in Canada
Demonstrable experience with building effective media campaigns
Advance knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts
Excellent knowledge of analytics tools and campaign evaluation metrics
Must be legally entitled in Canada. Ideally, the candidate is located in Greater Vancouver Area, but also open to considering candidates in the Greater Toronto Area

Technical Skills

Intermediate spreadsheet skills in Excel and/or Google Sheets for reporting, data visualization and ad-hoc analysis
Digital marketing knowledge (Google Ads, Facebook and Instagram, Programmatic Ads)
English and Chinese fluency is required. Mandarin is preferred.
Excellent email etiquette
Comfortable with remote work tools and ability to learn systems quickly (ClickUp, Notion, Google Suite, Slack, Zoom, etc.)

Bonus Points:

Client service experience
Knowledge of the local real estate market
Understanding of small business culture

Be a part of our team and enjoy:

Great health benefits — which includes dental care, extended health care, vision care, and wellness credits
Paid time off — work-life balance is important to us! Work hard and take the time to recharge and relax
Casual, remote-first work environment — we dress casual, collaborate a lot, and share a love for furry friends
Career development opportunities — we push each other to be better and grow together, whether it's enrolling you in professional development courses or attending a webinar together!
UberEats credits — we're all foodies

DISCLAIMERS

Must be legally entitled to work according to the relevant provincial/territorial legislation and regulations. Only candidates selected for an interview will be contacted. We thank all those who apply and look forward to welcoming a new member to the Periphery team.

Compensation

$55,000.00 - $75,000.00 per year

Know someone who would be a perfect fit? Let them know!